I am an Assistant Professor of Marketing at the Leavey School of Business, Santa Clara University. My research interests lie in consumer behavior, focusing on two streams. My first stream of research examines how time perception and the timing of interventions influence individual and societal wellbeing, with particular emphasis on motivation, health, and sustainability. My second stream of research examines when technology-mediated experiences become psychologically real and how emerging technologies, including augmented reality, virtual reality, mixed reality, and artificial intelligence, alter fundamental consumer experiences. My research is published in top journals including the Proceedings of the National Academy of Sciences (PNAS) and the Journal of Experimental Psychology: General. My work received the Best Talk Award at the Society for Consumer Psychology and the ACR/Sheth Foundation Dissertation Award.

At Santa Clara, I co-founded the Leavey Subject Pool and the Consumer Behavior Lab, and have served as the director for both. I connect with undergraduate, master's, and MBA students through various courses I have taught, including Principles of Marketing, Consumer Behavior, Tech-Driven Sensory Marketing, Consumer Behavior Research, and Analyzing Customers and Markets. I received the Leavey Teaching Award and was nominated for the Brutocao Award for exceptional teaching in my early career. I enjoy mentoring students for research in the lab. 

I earned my Ph.D. in business administration at the University of Michigan, an M.S. in marketing from Columbia University, and a B.S. in economics from the Wharton School of the University of Pennsylvania.